Online dating market growth
As the industry continues its impressive growth, we need to see consolidation in the market.
Online dating has been around for more than 20 years - meeting a partner online is not a new concept.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.
When it comes to finding love, "there's a lid for every pot," as the saying goes.
These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
The dating market is currently worth .5bn in the US alone, according to a new report by a global market research firm.
And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld. It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.So, while the dating industry continues to flourish, I predict that we will start to see the number of dating platforms decrease over the next year.Excelling in the Saturated Dating Market The online dating industry is brutally competitive.